Take a look at some of the work we've done for previous and current clients and see how we can feature your brand story on the global stage.
01
Flora Growth Corp.
The public relations team worked closely with the Flora Growth leadership team to establish messaging that would highlight the company’s accomplishments leading up to and following its IPO on the NASDAQ. We also identified strong brand stories to share with both top-tier business and consumer product-focused media. The team established Flora Growth Corp. and their C-suite team as leaders in the global cannabis cultivation and distribution space. The company’s president and CEO Luis Merchan was interviewed by top-tier national and international media outlets including CNN, Barron’s, NASDAQ, Seeking Alpha, and more on a variety of topics including international distribution, all-outdoor organic cannabis cultivation, and strategic business growth.
02
Exclusive Brands
The PR team focused on positioning Exclusive Brands as the top medical and adult-use cannabis retailer in the Michigan space. We also focused on elevating Exclusive’s expansion campaigns, new brand launches, and supported the company’s Chief Development Officer as a social equity opinion leader and advocate. Americana helped Exclusive Brands build its reputation as the leading cannabis retailer & cultivator in the state of Michigan, while expanding the public’s knowledge of the company’s robust social equity program helping those disproportionately impacted by the War on Drugs. This resulted in national coverage from national top tier media including NBC News, Fox News, ABC News and Forbes as well as local Michigan outlets including Detroit Metro Times and Grand Rapids Business Journal.
03
EcoGen Biosciences
The team worked on developing media-ready assets and prepared the executive team of EcoGen Biosciences for media opportunities. In addition to securing high-level top-tier placements in cannabis, CBD, and agricultural media, we helped EcoGen gain recognition as a leader in hemp-specialty products by positioning the company as a thought-leader on CBD + hemp ingredients and by growing online and social presence. Coverage in Forbes, Boston Globe, Benzinga, Cannabis Business Times, and more bolstered EcoGen Biosciences’ reputation with future clients and in hemp, cannabis, and consumer goods industries.
04
Hippos Cannabis
Hippos aimed to showcase its long-standing role as a thought leader in the cannabis industry and its influential role in shaping Missouri’s burgeoning market. Seizing the opportunity to highlight their innovative brands, state-of-the-art facilities, and their commitment to recruiting top-tier talent, we crafted impactful narratives to underscore Hippos' industry leadership and groundbreaking achievements. By spotlighting Hippos' market-leading brands, retail stores with exceptional customer service, and innovative growing techniques, Americana effectively showcased the company’s momentous value and its role in advancing industry standards, securing coverage with both local and national press.
